Collection and Use of Personal Information
Personal information is data that can be used to identify or contact a single person.
Here are some examples of the types of personal information Metalicon may collect and how we may use it:
What personal information we collect
When you create a metalicon.com account, apply for access to our trader-only website, purchase a product, download a product, request a quote or contact us, we may collect a variety of information, including your name, mailing address, phone number, email address and contact preferences.
How we use your personal information
The personal information we collect allows us to keep you posted on Metalicon’s latest product announcements, updates, and upcoming events. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences.
We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes.
We may use your personal information to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of Metalicon account holders.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Metalicon’s products, services, and customer communications.
If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
We store registered user data from this website (metalicon.com) and from email campaigns (hosted by mailchimp.com) on our internal server based at our company HQ in Lowestoft, Suffolk, on our secure cloud drive (provided by Google) and on our secure European-based web hosting server (provided by GoDaddy).
The registered user data we store on our internal server and on our Google cloud drive is the following:
- Who has signed up to use our websites and when
- When each user last logged in to our websites
- What each user downloads and views on our websites
- Who used our website’s ‘live chat’ feature and when
- Who opened and clicked on our email campaigns
- Who deleted and/or unsubscribed from our marketing campaigns
This information is kept for up to one year and then deleted. The information is purely used for internal marketing statistics and analysis.
The registered user data we store on our web hosting platform is kept securely and indefinitely. If you wish to have any of your data permanently deleted from any or all of our platforms, please contact us at firstname.lastname@example.org
Collection and Use of Non-Personal Information
We may also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect and store details of how you use our services, including search queries on our website. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.
Cookies and Other Technologies
If you want to disable cookies, check with your browser provider to find out how to disable cookies. Please note that certain features of the Metalicon website will not be available once cookies are disabled.
As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data.
We use this information to understand and analyse trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Metalicon may use this information in our marketing and advertising services.
In some of our email messages, we use a “click-through URL” linked to content on the Metalicon website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
Disclosure to Third Parties:
At times, Metalicon may make certain personal information available to strategic partners that work with Metalicon to provide products and services, or that help Metalicon market to customers. Personal information will only be shared by Metalicon to provide or improve our products, services and advertising; it will not be shared with third parties for their marketing or sales purposes.
Metalicon shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Metalicon operates.
It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Metalicon to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.
Protection of Personal Information
Metalicon takes the security of your personal information very seriously. Metalicon online services such as the ‘Registered Dealer Zone’ use SecureSockets Layer (SSL) security technology for establishing an encryptedlink between our server and the client—typically a web server (website) and a browser, or a mail server and a mail client (e.g., Outlook). All browsers have the capability to interact with secured web servers using the SSLprotocol.
When you use some Metalicon products, services, or applications, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a product review posting, that information is public. Please take care when using these features.
Integrity and Retention of Personal Information
Access to Personal Information
You can help ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account at metalicon.com. For other personal information we hold, we will provide you with access for any purpose including to request that we correct the data if it is inaccurate or delete the data if Metalicon is not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. Access, correction, or deletion requests can be made by contacting us.
Third‑Party Sites and Services
Metalicon websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties − for example, a third‑party app. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.
Our Companywide Commitment to Your Privacy
To make sure your personal information is secure, we communicate our privacy and security guidelines to Metalicon employees and strictly enforce privacy safeguards within the company.
All such communications are examined and replies issued where appropriate as soon as possible. If you are unsatisfied with the reply received, you may refer your complaint to the relevant regulator in your jurisdiction. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.
Metalicon. Compass House, Waveney Drive, Lowestoft, UK, NR33 0TP.